Performance has evolved to a construct that is more than just a measurement, it must also be interpreted. Interpretation demands information (data) and cognitive processes (conscious and unconscious). Previously, the role of a performance analyst involved gathering metrics, running time studies, and building dashboards rooted in standardized key performance indicators (KPIs). Today, that same analyst must navigate a complex web of Artificial Intelligence (AI)-generated insights, workforce algorithms, ethical concerns, and digital platforms that both quantify and influence human behavior. In short, the definition of performance, and the people responsible for evaluating human performance, has fundamentally changed.
Organizations are increasingly relying


